Brand Story

by the Curator

I've always loved the look of hats, since first watching ‘The Lone Ranger’ on TV as a boy in England and dreaming of my own Cowboy Hat. I occasionally wore a Trilby at university but hats were completely out of fashion at that time. Much later, while living in Belgium, my childhood dream was realised, when I acquired a black Resistol Cowboy Hat and my first Indiana Jones Fedora. Not long after, we relocated to Hong Kong.

I've always loved the look of hats, since first watching ‘The Lone Ranger’ on TV as a boy in England and dreaming of my own Cowboy Hat. I occasionally wore a Trilby at university but hats were completely out of fashion at that time. Much later, while living in Belgium, my childhood dream was realised, when I acquired a black Resistol Cowboy Hat and my first Indiana Jones Fedora. Not long after, we relocated to Hong Kong.

One day, I managed to buy a classy vintage Knox Fedora. The first experience of wearing a vintage hat was life changing. Despite its age, I was overwhelmed by the quality of the felt, the detailed craftsmanship and my suddenly improved appearance in the mirror! At that moment, I resolved only to buy hats of the highest quality and began collecting them. Wearing a different hat every single day, I realised that people in Hong Kong were calling me 戴帽的男人 or “the man in the hat”. I also began to understand that collecting wasn't enough. I now wanted other people to share in what I had discovered. I started using social media with a newly created brand logo and named it The Man In The Hat!

Opening a hat shop was never in our plan, but we were often asked where these beautiful hats came from. In 2017, we joined a 'Movember' event and made a hat talk session. As a result of the intriguing hat stories that we presented, we sold several vintage hats that night. This confirmed that hat culture can re-emerge and encouraged us to consider a business around it.

Testing the water in Sunday Market

We moved onto the next stage with a series of outings to Sunday open markets in Discovery Bay, which went very well. Many people started noticing our brand and asked "Where is your shop?"

Discovery Bay Sunday Market

It was my wife - Jessie in the photo, we would normally go to Sunday market in Discovery Bay together

Hat Maintenance

We would normally bring over 50 hats to the Sunday Market, I always try to keep them tidy and clean

The only Men's Hat Shop in Hong Kong

It was only a matter of time before we took the plunge. In 2018, we opened a small retail unit in Sai Ying Pun featuring Classic, Vintage and Custom hats. Now we can say that we are the first and only men's hat shop in Hong Kong.

Outside of the mall

You can find our store inside this mall in Sai Ying Pun

Inside our store

We have different kinds of men's hats in the store